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The Wild Pest founder's workshop in North Delta — where the operating system was built.
Founding partners 2026 · 1 spot open

The Wild Pest Franchise Program

Own the pest control company your city wishes it had.

Most pest franchises sell you a brand and a phone number. We license you the operating system: the AI-built CRM, the technician PWA, the customer portal, the photo-report engine, and the four-pillar playbook that makes Wild Pest the company your city won’t replace.

Cohort 1: Vancouver mother-ship · Cairo (in diligence) · 1 open spot
Why this is different

We’re not selling a brand.
We’re licensing an operating system.

The legacy pest-franchise model hands you a logo, a 1‑800 number, a high royalty, and a wall of platitudes about “family culture.” You still have to build the operations, the dispatching, the marketing, the brand. We did that work already. You inherit it on day one.

The legacy franchise model

A logo and a phone number.

  • Generic “family-owned” marketing copy
  • Off-the-shelf CRM with a per-seat fee
  • One-week classroom training, then you’re alone
  • Flat-7% royalty forever — no skin in your success
  • Service menu identical to every competitor in town
  • No proprietary methodology, no published SLAs
The Wild Pest
What we license

A working operating system.

  • AI-built operator console (admin.thewildpest.com)
  • Field technician PWA with 25-point inspection flow
  • Customer portal with photo-report delivery in 30 min
  • Four-pillar methodology in writing — not platitudes
  • Campaign launcher: UTMs, QR codes, attribution baked in
  • Founding-partner royalty: 4% Y1, 5% Y2, 6% Y3+
Going it alone

A startup with no playbook.

  • 12–18 months to break even on customer acquisition
  • Pricing experiments that burn five figures in lost margin
  • Tech debt from cobbling generic SaaS tools
  • No proof, no reviews, no local search authority
  • Hiring techs who’ve never seen a real photo report
  • Brand confusion every customer call
Bottom line: You should not pay $90,000 to rent a brand. You should pay for an operating system that compounds month over month — one that puts a working photo-report engine in front of a customer within 30 minutes of treatment, every visit, every territory. That’s what we built. That’s what you’ll license.
The dashboard you inherit

Six numbers we publish.

These are the live operating metrics from the Vancouver mother-ship — the same instrument cluster every territory inherits day one. We won’t promise you these numbers. We’ll promise you the operating system that produces them.

Avg residential ticket
$0
Quarterly plan customers, blended Delta + Surrey
Quarterly attach rate
0%
One-off → recurring conversion within 30 days
60-day callback rate
0.0%
Industry average is 18–24%
Photo report SLA
0 min
Customer receives proof, every job
Same-day response
0%
Calls before noon get a tech that day
Customer NPS
0
Last 90 days, post-service survey

Source: The Wild Pest internal operating dashboard, trailing 90 days, Delta + Surrey territories. Projections for new territories vary by market, owner-operator, and launch month. See unit economics below for territory-level modelling.

The four pillars · operational

Four promises. Wired into the software.

the legacy pest franchise model’s pitch is “family culture.” Ours is enforceable SLAs you can’t skip — even on a bad day, even with a brand-new technician. Every pillar below has a code path inside the operating system that blocks the alternative.

Pillar 01 · Methodology

Find the source. Seal the entry. Then treat.

Every job opens with a 25-point inspection flow inside the technician PWA. The tech can’t close the job ticket without logging the entry point and the exclusion work performed. Treatment is the third step, not the first.

SLA · 25-point inspection logged on every job
Pillar 02 · Proof

You see the photo report.

Within 30 minutes of leaving site, the customer receives an itemised photo report — entry points, exclusion work, treatment locations, before/after. The report is a sequence diagram, not a sales pitch. The CRM auto-generates it from the PWA capture.

SLA · Photo report delivered in <30 min, every visit
Pillar 03 · Recurrence accountability

If pests return, we redesign the plan.

A callback is not a free re-spray. It’s a fresh diagnosis logged against the original job, root-caused, and the treatment plan is rewritten — at our cost. The CRM marks recurrence rates per technician so we can train, not just retreat.

SLA · 60-day return guarantee · root-cause callback flow
Pillar 04 · No contract trap

Cancel anytime. Zero fees.

Quarterly plans bill quarterly. No 12-month lock-in. No auto-renewal traps. No cancellation fees. The cancel button is in the customer portal — one click, no email volley. This is in the franchise agreement: territories cannot deviate.

SLA · Zero auto-renewal · zero cancellation fees · in-portal cancel
The operating system

Real screens. Real product. Yours on day one.

Click between four customer-facing modules below — every screenshot is captured from the live build, not a stylised mockup. Three operator-facing modules sit behind authentication; we walk through them on the discovery call.

thewildpest.com/identify

Sheriff Six-Legs names the species in seconds.

Customers (and franchise owners during intake) upload a photo of a bug, droppings, nest, or damage. The AI identifies the species, scores the risk level, and links to the exact treatment in the catalogue.

  • Photo → species → risk level → recommended service
  • Built on a Vancouver-tuned vision model
  • Sheriff’s commentary keeps the brand voice intact
  • Public-facing — sends qualified leads straight to the booking engine
Open the live surface
thewildpest.com/identify
The Wild Pest AI identifier — drop in a photo and the AI identifies the species in seconds.
And behind the login

Three operator-facing modules — demoed live on the discovery call.

Operator Console
admin.thewildpest.com

Run the territory from one screen — leads, customers, jobs, billing, technicians, campaigns, photo reports. Built on the Object Manager (v1.0). Auth-gated; demo on the discovery call.

Technician PWA
tech.thewildpest.com

Installable on any iPhone or Android. Forces the 25-point inspection flow because the job ticket won’t close without the photo capture. Auth-gated; demo on the discovery call.

Campaign Launcher
Inside the operator console

Campaign launcher with eight channel presets (FB, IG, GBP, doorhanger-QR, etc.). Generates UTMs, short codes, QR images, click attribution stitched to lead identity.

Investment · transparent

Every line. Published on the homepage.

If we’re going to ask you to invest six figures in your career, the least we can do is publish the cost structure on the homepage. Founding-partner pricing closes when the small first cohort signs.

Line item
Founding partner
Cohort 1 · closing soon
Standard
Cohort 2 onward
Territory licence fee· partner advantage
One-time, paid at signing
$19,500
$35,000
Operating system setup· partner advantage
Operator console, tech PWA, customer portal, AI co-pilot, content stack
Included
$12,000
Brand + launch creative· partner advantage
Local site, GBP, photography, fleet decals
Included
$6,500
Equipment + truck
BYO or financed via approved partner
$25k–$40k
$25k–$40k
Working capital reserve
Six months of operating runway
$15,000
$20,000
Royalty (Year 1)· partner advantage
Percentage of gross revenue
4%
6%
Royalty (Year 2)
Step-up structure
5%
6%
Royalty (Year 3+)
Long-run rate
6%
6%
Tech + marketing fund· partner advantage
Monthly, covers software + brand campaigns
$400
$600
Advisory equity· partner advantage
Founding partners get a board observer seat
Yes — observer seat
All-in start cost
Excludes equipment + working capital
$19.5k
$53.5k

For reference: legacy pest-control franchise programs typically run $70k–$140k all-in (excluding equipment), with flat 7–10% royalties forever and per-seat CRM fees on top. A full franchise disclosure document (FDD) is provided after mutual NDA — every cost is enumerated, with no surprise line items.

Unit economics · territory model

Three scenarios. Not three promises.

One-truck owner-operator territory. Numbers are bottom-up from the Vancouver mother-ship’s last twelve months, scaled for a launch market. Click year to switch the model.

Line
Conservative
p25 outcome
Expected
p50 outcome
Aggressive
p75 outcome
Active customers (EOY)
180
320
460
Avg ticket
$285
$312
$340
Quarterly attach rate
48%
64%
72%
Gross revenue
$178k
$312k
$482k
Tech + COGS
$71k
$108k
$158k
Royalty (4% Y1 founding)
$7k
$13k
$19k
Marketing fund
$5k
$5k
$5k
Owner take-home (pre-tax)
$38k
$92k
$168k
Payback period
22 mo
14 mo
9 mo
The compounder: Quarterly-attach is what turns this from a service business into a software-margin business. At 64% attach and 4% callback, you’re carrying a recurring book that grows without re-acquiring the customer.
What this is not: A guarantee, an FDD-equivalent disclosure, or securities-grade financial projection. It’s a model. The real numbers depend on your market, hiring, and how hard you ride the system in year one.
Launch sequence · 90 days

From discovery call to first 20 customers in 90 days.

Most pest franchises hand you a binder and hope. We hand you a calendar with named milestones, a two-week residency at the mother-ship, and founder ride-alongs on the first five jobs in your territory.

Day 0 – 7
Discovery + diligence

We do diligence on each other.

  • 60-minute discovery call with the founders
  • Mutual NDA + FDD (franchise disclosure document) issued
  • Territory exclusivity reserved for 14 days
  • We share the operator console live, not a deck
Week 2 – 4
Sign + license

Paperwork. Payment. Provisioning.

  • Franchise agreement signed
  • Territory licence fee paid (founding cohort: $19.5k)
  • Stripe + QuickBooks + GBP accounts provisioned
  • BC pesticide applicator licensing pathway begins
Week 4 – 8
Setup + training

Two weeks in Vancouver. Hands on the system.

  • Two-week immersion at the mother-ship
  • 25-point inspection ride-alongs with John, our VP Ops
  • Operator console + tech PWA fully wired to your territory
  • Local site, GBP, photography, fleet decals shipped
Week 8 – 12
Soft launch

First 20 customers. Founder shadow.

  • First marketing campaigns launched via campaign launcher
  • Founders ride along on first 5 jobs in your territory
  • Photo report SLA enforced from job #1
  • Soft-launch metrics reviewed weekly
Day 90+
Operational handoff

You run it. We back you up.

  • Monthly operator review (NPS, callback, attach, P&L)
  • Quarterly cohort retro with all founding owners
  • Marketing fund accumulates national-tier campaigns
  • AI co-pilot trained on your local pest patterns
Founding partners · 2026

Three partners total. 1 spot open.

We’re two founders in Vancouver. We can support a small cohort intimately or a large cohort poorly — we chose the small route. Founding partners get reduced fees, a board observer seat, weekly founder office hours for the first 90 days, and the lowest royalty we’ll ever offer. After cohort one closes, standard pricing kicks in for cohort two.

Vancouver — Delta + Surrey

BC, Canada
Mother-ship
The mother-ship. Run by Mo + John since 2026.

Cairo

Egypt
Reserved · in diligence
Local partner identified · soft-launch Q2 2026

Open · 1 spot

Preferred: Canada or US Pacific Northwest
Open
Apply to be considered for the final founding-partner spot
Don’t see your city? Cohort 2 (mid-2027) opens additional markets at standard pricing. Apply now to be considered for both waves — applicants who make it past discovery are territory-prioritised in cohort 2 by application date.
Who this is for

We’d rather sign six right owners than thirty wrong ones.

The cohort is small on purpose. We’re going to know you. You’re going to know us. Two-week residency in Vancouver and a board observer seat aren’t scalable — they’re founder-cohort exclusives. Read this before you apply.

If this sounds like you, apply

Founder-cohort fit

  • Career-changers from skilled trades, ops, or military who want to own — not be employed
  • First-time business owners who want a working playbook, not a binder
  • Veteran pest-control technicians who’ve seen what bad operators look like
  • Operators of an adjacent home-services business (HVAC, plumbing, lawn) ready to add a recurring book
  • International applicants in major MENA / GCC metros — we’ve done the legal scaffolding
  • Builders who view tech as a force multiplier, not a sales pitch
If this sounds like you, save your time

Founder-cohort misfit

  • Pure financial buyers looking for a passive cash-on-cash return — this is owner-operator, not absentee
  • Anyone who wants to skip the photo report or auto-renewal contracts to make the P&L look prettier
  • Someone who needs >$200k take-home in year one with zero operational risk
  • Big-team operators who want to run six trucks day one — we ship one-truck launch markets
  • Owners who refuse to use the operating system as designed (the SLAs are non-negotiable)
  • Anyone uncomfortable with the public photo-report and one-click cancel commitments
The questions worth answering early

Twelve questions. Answered before you ask.

If your question isn’t here, ask it on the discovery call. We won’t dodge.

It’s a registered franchise system. We issue an FDD (franchise disclosure document) compliant with both Canadian provincial franchise law (Ontario, Alberta, BC, NB, MB, PEI) and US FTC Rule 436 prior to any signing. International applicants receive equivalent jurisdictional disclosure (Egypt is the active international market under preparation).
Quiet hotel corridor at dawn — what every Wild Pest territory leaves behind.
One last thing

Round ’em up. Ride ’em out.

Six’s motto is the entire pitch. Show up. Do the work. Leave it cleaner than you found it. The operating system handles everything else. The cohort closes when the sixth signature lands.

hello@thewildpest.com  ·  (604) 260-3444